SEO, AEO, Google & Meta Ads
A beautiful site that people actually find
We design and build websites that are beautiful and convert, but a site only works if people land on it, and that is a different job. Most owners we talk to have hired a search vendor for SEO before. An invoice arrived every month, a report full of charts, and nothing changed. We are now changing our clients’ experience by offering streamlined SEO and AEO services with a guarantee. With our new services, we make your site legible to Google and to the AI assistants people now ask instead of Google.
At Kendra Flores Design, we are excited to now offer SEO local visibility services, AEO and AI visibility services, and Google and Meta ad management alongside our technical partner Spearworks AI LLC to ensure your beautifully-designed website is showing up as often as possible to the right customers.
What is SEO?
Search Engine Optimization, or SEO, is the process of making your website show up higher on search engines such as Google and Bing when people look for topics related to your business or content. In order to increase search visibility, we optimize and update your Google Business Profile, reviews, local search, on-page work, and the technical foundation Google reads before it ever shows you to anyone.
An impression refers to one single time your business showed up in someone’s Google results. Think of the folks walking past your window. Google counts these impressions, whether or not they click, and improving your impressions is vital to increasing your web traffic which in turn gets you more calls and increased sales. Our SEO services include optimization with Google through your Google Business Profile, Apple Business Connect (Apple Maps and Siri), and Bing Places. We also include an NAP consistency sweep across Yelp, MapQuest, Data Axle, and Foursquare.
What is AEO?
Answer Engine Optimization, or AEO, is the practice of optimizing digital content so that artificial intelligence systems can easily extract, summarize, and cite it as a direct answer. When someone asks ChatGPT or Google’s AI “where do I get this near me,” you are either in the answer or you are not. Almost no local business has done this work yet, and that window will not stay open.
Our SEO + AEO packages address all of these AI platforms, increasing your business’ visibility in AI searches. With our AI answer audit, we run the client’s real buying questions through ChatGPT, Perplexity and Google’s AI mode, and record whether they show up and who shows up instead. This is our differentiator. It turns “AI visibility” from a feeling into a number with a before and an after.
What you get
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Live dashboard
Available to you at all times, pulling directly from Google Analytics and Google Search Console, not a PDF we assemble. Your data, straight from Google.
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Baseline report
Provided within 14 days of kickoff, so we both agree on where we started.
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Monthly email
Includes four numbers and one sentence on what changed: impressions, clicks, position on your tracked terms, and calls or form fills.
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Quarterly call for review
We'll review all of the results together and decide what comes next.
The accounts we set up for you
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Google Business Profile (GBP)
The business listing that appears on the right side of Google and in Google Maps. It's free and owned by the business. Think of this as the storefront window. It is the first thing people see, and most businesses have never actually decorated it.
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Google Search Console (GSC)
Google's own report on the site that shows what people searched, how often the site appeared, and where it sat. We do not write this report, Google does, which is exactly why the guarantee is measured here.
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Google Analytics 4 (GA4)
Shows what people did once they arrived regarding page, views, calls, forms filled, etc. Essentially, Search Console tells you who walked past, analytics tells you what they did once inside.
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Bing Webmaster Tools
The same thing as Search Console, for Bing. This is the one nobody bothers with, and it is the honest answer to "how do I get into ChatGPT." ChatGPT's search runs on Bing's index. If Bing cannot see you, ChatGPT cannot either.
Our guarantee
If your Google search impressions have not gone up in 90 days, we keep working at no charge until they do.*
*Organic search only. Google and Meta ads are not guaranteed. Ads are measured on cost per lead rather than impressions.
Pricing & Packages
Set-up Packages
Our initial set-up package for new website builds.
Starting New
- SEO title and meta description for every page
- Heading structure set correctly, one keyword-bearing H1 per page
- LocalBusiness and Service schema
- AI crawler access
- Google Business Profile connected and checked against the site
- Google Analytics 4 and Search Console installed and verified, sitemap submitted
- Spam protection on all forms
- Reporting dashboard
- Baseline report at launch
Our initial set-up package for existing websites.
Overhauling What's There
- Everything in Search Setup, plus:
- Technical audit of the whole site
- Fixing what is broken: SSL certificates, permalinks, sitemaps, duplicate or conflicting plugins
- Cleaning up legacy damage: orphaned pages, injected spam, duplicate content
- Rewriting existing titles and descriptions that are wrong or missing
- Site structure and page name changes, with redirect mapping so nothing loses the ground it already has
- Reconciling the site against the Google Business Profile
Monthly Packages
Ongoing optimization, with our guarantee
SEO
Local Presence
- Google Business profile management
- Review requests
- Local search and citation work
- Monthly reporting and live dashboard
- Best for a single location that needs the phone to ring
SEO + AEO
Local Presence + AI Answers
- Everything in Local Presence, plus:
- Ongoing on-page work
- Content structuring
- Schema maintenance as pages change
- AI answer optimization
SEO + AEO + Ads
Full Coverage
- Everything in Local Presence + AI Answers ($1,000/mo), plus entry ad management ($500/mo):
- Google ad management
- Meta ad management
FAQs
Your site looks great, but looking great and being findable are two different jobs. Right now there is nothing on your site telling Google what you do or where you do it, so it has to guess. We stop it from guessing.
No, and we would not trust anyone who says yes. Nobody controls Google’s results. What we guarantee is that the number of times you show up goes up, and Google publishes that number in your own account so you can check it yourself.
It’s an invisible block of code that just states the facts about your business in a format Google reads directly. Your page is the conversation. The schema is the business card. Before SEO set-up, your site is having the conversation and never handing over the card.
Two things actually move it. Structured data, so the AI is told what you are instead of inferring it; and being visible in Bing, because ChatGPT’s search runs on Bing’s index. We set up both. We also measure it by running your real customer questions through ChatGPT before and after.
You get a live dashboard you can open any time, straight from Google, not a report we assemble. You also get a baseline within two weeks so we agree on the starting point. Then, one email a month with four numbers and a sentence on what changed.
Yes. One thing first though: we need the tracking in place before we spend anything, or we genuinely cannot tell you which ads worked. So, the foundation work comes first (found in our Technical Foundations package), then a monthly plan, then ads. We do not run ads on their own. It is $1,200 to set the ads up, and management starts at $500 a month depending on your budget, and your ad budget is separate and goes straight to Google and Meta on your own card. It never comes through us.
More budget does help on Facebook and Instagram (Meta ads), because we can always reach more people. Google is different. There are only so many people searching for what you do each month, and once we are reaching them, spending more just buys worse traffic.
Our Full Coverage package at $1,500/month is Local Presence + AI Answers at $1,000 plus entry ad management at $500.
Ad management price is based on ad spend: $500 fee as stated above for up to $2,000 a month ad spend, $800 for up to $5,000 ad spend, $1,200 for up to $10,000 ad spend.
Order or inquire about SEO services
Included hours are stated in writing before you sign. No open-ended retainers, and month-to-month after the first 90 days.
All search, AI, and ad services delivered with our technical partner, Spearworks AI LLC.
Get started
Start with a free one hour consult
We will look at where you show up today, where you do not, and what is worth fixing first. You leave with that list whether or not you hire us.
kendra@kendrafloresdesign.com | 503-871-3608
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