Kendra Flores is a freelance Graphic Designer & Web Designer specializing in shopping center and retail marketing services.
Kendra’s journey began in 2000 at The Art Institute of Portland, Oregon where she studied Apparel Design. While attending school she worked at Nordstrom in sales followed by Byzantium, a high end womens’ boutique in Portland’s Pearl District. A few months before graduation in 2003 she obtained an internship with up-and-coming Portland fashion designer Michelle DeCourcy (best known for Norah Jones wearing her dress to the 2003 Grammy’s). After a brief internship and quick hire onto Michelle’s team, Kendra was able to delve into the wholesale side of the apparel business and learn how to build a business from the ground up. After about a year on the wholesale side, Michelle decided to open her first retail store with Kendra by her side. With this store being Michelle’s first retail experience, Kendra stepped up to the plate and created and managed store operations, assisted with buying, marketing, hiring and training staff, and helped keep up the wholesale end as well. Kendra’s experience with Michelle was also her first taste of web work. Maintaining the company’s website was a daily task, and she loved it!
After three years managing the store and its operations, Kendra got hired on with CenterCal Properties at the stylish, new Bridgeport Village Shopping Center in the Portland suburb of Tigard. A lifelong shopping addict, Kendra was right at home at the high end shopping center, working in the Guest Services department assisting mall shoppers. While working in Guest Services, Kendra also managed the Guest Services staff, assisted the mall marketing department, managed the content of the center’s website, and revived the center’s Tour & Travel program with neighboring hotels. After about a year, Kendra became Bridgeport’s event planner, planning all events from the famous Summer Concert Series, to Santa, to charitable benefits, and more. In this position Kendra was able to work with the mall merchants on both the store marketing level as well as the mall marketing level, helping to boost sales and awareness to the Bridgeport Village customer and beyond.
In 2008 Kendra also began working more closely with mall marketing under Betsy Penson, Regional Marketing Director, and creating marketing collateral for Bridgeport Village and five other CenterCal shopping centers including e-newsletters, merchant newsletters, signs, banners, brochures, and event postcards. Next, a new website for Bridgeport Village and the other CenterCal Properties was in order. The thought of designing a website from scratch was exciting yet daunting, but with a stylish eye, Kendra designed the look of a new website, in select colorways to match each of the six shopping centers. The decision was made–Betsy loved it and the new websites were created. Although Kendra had been working in website content management for several years, she knew she didn’t have the experience or knowledge to take her new website from a design in Illustrator to HTML files. It struck a chord with her.
In late 2009, Kendra and her husband Waylon were relocated to Houston, Texas for Waylon’s job in the natural gas industry. Kendra continued to work for Betsy and CenterCal Properties from afar, designing signs, ads, brochures, and all other mall marketing collateral, and managing web content and Facebook pages for Blackhawk Plaza in Danville, California and Valley Mall in Yakima, Washington.
Kendra received her Web Designer/Developer Certificate at Lone Star College in Houston in August of 2013. She currently works from home as a freelance Graphic Designer and Web Designer (HTML and WordPress) working with clients in many industries, but specializing in her first love, fashion and retail.
We are moving! We are excited to take our business back to our home and our roots. Beginning in August we will be located in Portland, Oregon!
Some of our current clients include:
- Vintage Real Estate
- Heritage Mall
- Wenatchee Valley Mall
- The Mall at Whitney Field
- SouthBay Pavilion
- Southlake Mall
- CenterCal Properties – Blackhawk Plaza
- At Your Service Printing & Promotional
- Donna’s Printing
- Pure Skin Resolutions
- Energy Delivery Systems
- Smiles N Braces Family Dentistry & Orthodontics
- Carlson Veit Architects
- Skyline Medicinal Growers/Skyline Marijuana Gardens
- Blackhawk Plaza Dental
- One Renovation
- Topside Roofing, Renovation & Construction
Website photography by Cam Berlin Photography, Spokane, Washington